Moots was one of my dream clients. And now is one of my dream clients. Hand building the world’s most beautiful titanium bicycles right here in Colorado, Moots is an iconic Colorado Company. Their redesigned Moots Routt CRD gravel bike needed its time in the spotlight to appeal to a younger audience. Bringing on some actual rider talent, a few loaners and an assistant to drive me around, we captured the ti bikes in their natural habitat. Miles of crunchy roads and light single track were the perfect backdrop for these beautiful bikes. I even brought out the 35mm for some grainy, blurred shots. Creating a campaign to appeal to the younger generation of riders and bring some life and character back into these legendary bikes was a dream come true as a photographer. Now if I could just afford one myself…